Reliance Communication Launches Push Email Service On SMS (03-Feb-2010)
Reliance Communications and Tata Teleservices yesterday launched a SMS-based email service across their networks in India in order to generate higher revenues from Value Added Services.
Both the telecom operators are launching the service on both GSM and CDMA platforms in partnership with a Canadian software development company- iseemedia.
''Push 4 All Mail'' by TTSL will help the customers of Tata Indicom and Tata Docomo to access Gmail as well as Hotmail or Yahoo emails on any type of handset through short messaging services, TTSL said in a statement.
Moreover, it would eliminate the need for expensive data plans or high-end phones to receive emails and rich attachments and clients would not have to worry about device capability.
"This is a revolutionary service that will change the way people communicate. Customers will have to no longer worry whether their handsets are GPRS/BREW-enabled or not since Push 4 All Mail is a ubiquitous service that will provide hassle free easy to use email service on SMS," TTSL AVP (VAS - New Products Development) Zubin Dubash said.
The users of TTSL would be charged Rs 15 per month while 50 paise for every SMS sent.
On the other hand, Reliance Communication will offer the email service to its users of both prepaid as well as postpaid at a subscription fee of Rs 30 and a usage tariff of 50 paise per SMS sent.
"We believe our push email service can deliversubstantial revenue upside over the years to RCom," RCom Head (VAS) Krishna Durbha said.
This Email on SMS service effectively empowers the subscribers of RCOM to have their mobile phones to behave like smartphones and receive all their desktop email via SMS. The Email-to-SMS technology is provided by Canada''s iseemedia, a leading provider of low cost wireless email services to operators in the country.
Having invested over Rs 400 billion ($8.6 billion) in the past four years on the expansion of network, Reliance Communications expects its capital expenditure to continue to fall, a top official said.
Group Managing Director Satish Seth told analysts on a conference call on Monday that the company was planning Rs 30 billion of capital expenditure for this fiscal to March 2011, which would be a third lower than this year''s spending.
He also added that planned expenditure for the next fiscal excluded the possible investments in India''s upcoming 3G and broadband wireless access spectrum auctions.
RCom is currently trading at Rs.170.45, down by 0.35%.
The stock hit an intraday high of Rs.170.95 till now, as against the 52-week high of Rs.359.The stock hit a low of Rs.168.5 during the day. The stock had hit a 52-week low of Rs.131.35 on March 9, 2009.
The stock opens at Rs.170.9 at BSE. The total traded volume of the scrip on BSE till now stood at 191164.
Meanwhile today, the BSE Sensex is trading down by -158.03 points, or -0.96% , at 16338.02 on 10:02 AM.
Meanwhile today, the NSE Nifty is trading down by -48.85 points, or -0.99% , at 4883.
RCOM has an equity capital of Rs 1,032.01 crore as of 2009 Sep. The face value per share is Rs 5. At the current price of Rs 170.45, the P/E multiple stood at 7.31261818806945 with book Value of 250.43 and P/BV at 0.68.
The total shareholding pattern of the company as on Dec 2009 stood at Promoters- 67.51%, Institutional Investors- 17.16%, General Public- 11.25% and other investors- 4.08%.
Considering the current price of Rs. 170.45 at 10:02:00 AM , the stock had outperformed the market over the past one month till 04/02/2010 declined -5.98% as compared to the Sensex''s return of -7.62% and NSE Nifty''s -7.62 % returns.
Considering the current price of Rs. 170.45 at 10:02:00 AM , the stock had underperformed the market over the past one quarter till 04/02/2010 fell -2.1% as compared to the Sensex''s return of -0.97% and NSE Nifty''s -0.97 % returns.
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