Videocon Industries, leading consumer durable firm inked pact with Digital Direct Broadcast (DDB) to offer a 'set-top box less' experience in watching television, which will be available on all new LEDs from 32 inch to 58 inch sizes. DDB has an advanced TV technology platform.
This new deal aims to set new standards in home entertainment experience, as the advanced TV operating system will cover various features on a single platform. It will help receive digital signals without a set-top box. These new products will have cloud computing ability, which will help viewers work and save files on cloud, and allows browsing on social networking sites such as Facebook, YouTube and Twitter. It also can convert 2D channels into 3D.